hi, i'm simone!

I'm a Toronto-based product manager and diversity-focused tech leader.

About me

My name is Simone (she/her). I'm a Brazilian female- and queer-identifying immigrant living in Toronto, Canada.

I love my non-linear career and diverse background! ❤️ They are an asset for the products and projects I take on - and I enjoy working with people who believe the same! I thrive in fast-paced environments, leading teams to make digital solutions for real-life problems.
In the past, I have also dabbled in communication, leadership and international organizations.

Here's a little bit about my work.
This is a shortened version of my CV; only some cases can be discussed in more detail.

Professional Experience

Senior Product Manager

/ proposify, 2022 - 2023

• Led four teams through the company’s re-platforming initiative. Gauged opportunities though data, internal and external stakeholders to guide engineering teams’ delivery in a move upmarket;
• Improved lead time in delivery by 61% by introducing agile practices and design sprints;
• Boosted ideal customer lifetime value by with initiatives such as SSO and APIs.

Product Manager, MBA Intern

/ pagerduty, 2021 - 2022

• Part of Career Accelerator Program for two terms, leading initiatives on Services and Dependencies, the company’s core product, including an initiative to improve services visibility for enterprise clients;
• Conducted a discovery project on user onboarding that went on to informs the company’s onboarding strategy.

Product Manager

/ gupy recruitment technology, 2019 - 2020

• Designed and implemented trial platforms as a product for enterprise clients, improving sales conversions by 27% in the segment
• Led the candidate login unification initiative that elevated the engagement on the login page from 30 to 45%
• Brought Design Sprints into team routines, which resulted in increased synergy and a delivery cycle 75% faster
• Participated actively in CS initiatives and user onboarding, leading workshops of up to 80+ participants to help customers build new hiring processes on the platform

Customer Success and Support Leader

/ gupy recruitment technology, 2018 - 2019

• Designed Support processes and rolled out a unified software to secure service as the company scaled-up
• Gathered, analyzed, and synthesized data, achieving the first version of the Client Health Score, an essential tool to understand better and manage portfolios in Customer Success, which resulted in a significant boost in team productivity

People Development Coordinator

/ loggi, 2017

• Orchestrated and carried out the company’s first internship program, boosting employer brand, bringing in over 1000 candidates and onboarding 25 interns in diverse areas, from development to logistics and marketing; 
• Led the team that selected and rolled out the first OKR and Performance Review tool at the company, standardizing goal setting, performance assessment, feedback, and promotions

Customer Experience Coordinator

/ loggi, 2016 - 2017

• Led a team of 30+ in a logistics operation that ran from 6 a.m. to 2 a.m. daily. Managed, hired and trained team members; managed internal stakeholders and was the main point of contact for large clients
• Structured processes and partnered with the Product team in initiatives that reduced overall tickets and wait time for drivers

Education

Master of Business Administration

/ rotman school, university of toronto
   toronto, canada, 2022

Forté Foundation, Creative Destruction Lab, and Gender and the Economy Institute Student Fellowships
• President of Access to Success at Rotman (Accessibility and Mental Health Club), VP Careers at the Woman in Management Association, VP Communications and Internal Relations at the Business Design Club

Graduate in Innovation, Design and Strategy

/ ESPM
   são paulo, brazil, 2017

• Post-Graduate studies focused on Business Design, Design Thinking, and Entrepreneurship
• Final thesis focused on Big Data and Education, with a solution app with the mission of decreasing high school dropout in the state of São Paulo, Brazil

Bachelor of International Relations

/ universidade de brasilia
   brasilia, brazil, 2014

Completed four internships, most notably in the United Nations Program for HIV/AIDS (UNAIDS) and the Secretariat of Human Rights of the Brazilian Government
Focused my studies in Human Rights and International Law, with a semester at the University of the Witwatersrand, in Johannesburg, South Africa.

Created and designed by Fabio Ferreira.
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