I'm a Toronto-based product manager and diversity-focused tech leader.
My name is Simone (she/her). I'm a Brazilian female- and queer-identifying immigrant living in Toronto, Canada.
I love my non-linear career and diverse background! ❤️ They are an asset for the products and projects I take on - and I enjoy working with people who believe the same! I thrive in fast-paced environments, leading teams to make digital solutions for real-life problems.
In the past, I have also dabbled in communication, leadership and international organizations.
Here's a little bit about my work.
This is a shortened version of my CV; only some cases can be discussed in more detail.
• Led four teams through the company’s re-platforming initiative. Gauged opportunities though data, internal and external stakeholders to guide engineering teams’ delivery in a move upmarket;
• Improved lead time in delivery by 61% by introducing agile practices and design sprints;
• Boosted ideal customer lifetime value by with initiatives such as SSO and APIs.
• Part of Career Accelerator Program for two terms, leading initiatives on Services and Dependencies, the company’s core product, including an initiative to improve services visibility for enterprise clients;
• Conducted a discovery project on user onboarding that went on to informs the company’s onboarding strategy.
• Designed and implemented trial platforms as a product for enterprise clients, improving sales conversions by 27% in the segment
• Led the candidate login unification initiative that elevated the engagement on the login page from 30 to 45%
• Brought Design Sprints into team routines, which resulted in increased synergy and a delivery cycle 75% faster
• Participated actively in CS initiatives and user onboarding, leading workshops of up to 80+ participants to help customers build new hiring processes on the platform
• Designed Support processes and rolled out a unified software to secure service as the company scaled-up
• Gathered, analyzed, and synthesized data, achieving the first version of the Client Health Score, an essential tool to understand better and manage portfolios in Customer Success, which resulted in a significant boost in team productivity
• Orchestrated and carried out the company’s first internship program, boosting employer brand, bringing in over 1000 candidates and onboarding 25 interns in diverse areas, from development to logistics and marketing;
• Led the team that selected and rolled out the first OKR and Performance Review tool at the company, standardizing goal setting, performance assessment, feedback, and promotions
• Led a team of 30+ in a logistics operation that ran from 6 a.m. to 2 a.m. daily. Managed, hired and trained team members; managed internal stakeholders and was the main point of contact for large clients
• Structured processes and partnered with the Product team in initiatives that reduced overall tickets and wait time for drivers
• Forté Foundation, Creative Destruction Lab, and Gender and the Economy Institute Student Fellowships
• President of Access to Success at Rotman (Accessibility and Mental Health Club), VP Careers at the Woman in Management Association, VP Communications and Internal Relations at the Business Design Club
• Post-Graduate studies focused on Business Design, Design Thinking, and Entrepreneurship
• Final thesis focused on Big Data and Education, with a solution app with the mission of decreasing high school dropout in the state of São Paulo, Brazil
• Completed four internships, most notably in the United Nations Program for HIV/AIDS (UNAIDS) and the Secretariat of Human Rights of the Brazilian Government
• Focused my studies in Human Rights and International Law, with a semester at the University of the Witwatersrand, in Johannesburg, South Africa.
Created and designed by Fabio Ferreira.
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