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I help tech companies make better product decisions, faster.

Project-based consulting and tech-literacy workshops for founders and teams who need senior product thinking without a full-time hire.

What I do

Product Strategy and Advisory

From early discovery to a roadmap your team can actually execute. I work with you and your team to define what to build, why it matters, and how to ship it without wasting resources.

Good fit if: you're about to invest in a product and want to get it right from the start; your team is stuck and needs an outside perspective.  

Workshops and facilitation

Structured sessions that get teams aligned and moving in the right direction. I've run process mapping, ideation, design sprints, lean inceptions, and roadmapping workshops with teams of 5 to 80+.

Good fit if: your team has the talent but needs a process to unlock it; you're looking to empower team members to work closer with and drive change with technology.

How we do it

Discovery

We start with a focused conversation about where you are, where you want to go and how technology and digital product can help you get there.
 

Defining where to go and how

I map out the problem, the opportunity, and we'll define a clear path forward. You get a concrete plan, tailored specifically for you and your team, how we'll execute it together, and which KPIs will tell us we're in the right path.

Delivering

Whether I'm embedded with your team or as an external consultant, I stay close to execution until the work is finished.

But don't take it from me


As an onboarding specialist, the first impression customers have in your platform is always on my mind. At PagerDuty, I ran a comprehensive discovery on user onboarding that went on to become the foundation of the company's onboarding strategy. At Gupy, I rearchitectured the Candidates login to remove friction and boost applications sharply. Let's review together your users' initial journey in your product! 

"Simone and I worked on a very ambitious and fundamental project, and I was impressed by her dedication. She is action-oriented, friendly, and worked hard to turn problems into opportunities. She cares about customers’ experience and business outcomes, and effectively collaborates with her colleagues." — Brita Seltzer is the Director of Product Management at Boulevard. Brita was Simone's direct manager at PagerDuty.


At Proposify, I led the rebuild of the core proposal editor across four teams. Agile practices and consistent delivery cut lead time from 13 to 5 days, and the product reached beta with strong satisfaction results. Bringing iterative delivery cycles to the teams I work with has decreased delivery time dramatically from ideation to delivery in multiple of my workplaces.  

"Being led by Simone changed my life. She is fast-paced, with high-quality deliverables, and concrete contributions that are justified and full of context." — Mel Diniz is Head of HR @ Trinus. Simone was Mel's direct manager at Loggi.


As a Product Manager at Gupy, the largest AI-backed ATS in Latin America, I spotted friction in the enterprise sales cycle and led the build of a trial platform from scratch. Combined with an internal feature flag tool also built by my team, sales conversions in the segment improved by 27%.

"Simone is always concerned with innovating, even in small details, always with a well-fundamented and strong business perspective." — Lidi Caetano is a Facilities Manager at FiberX. Simone was Lidi's direct manager at Loggi.

Let's work together

Whether you have a project in mind or an event coming up, let's talk!

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